Negotiating Business Narratives by Sandford Borins & Beth Herst

Author:Sandford Borins & Beth Herst
Language: eng
Format: epub
Publisher: Springer International Publishing, Cham

18Anderson’s comments can be found in a YouTube video published by BigThink (https://​www.​youtube.​com/​watch?​v=​tUMZTtQU10o), accessed August 20, 2017.

19According to Urban, “When the first Tesla Roadster shipped in 2008, there were no big company EVs [electric vehicles] on the market. Today, Ford, Chevy, Nissan, BMW, Mercedes, Volkswagen, Fiat, Kia, Mitsubishi, and Smart all have an EV on the road” (Urban, “How Tesla Will Change the World,” June 2, 2015). Other innovations Tesla has introduced include abandoning the concept of model years, selling its cars directly to consumers, and providing continuous, automatic upgrades through its vehicles’ software systems.

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